“I don’t know how many times I’ve said, even being here—where do I start?”
Dr. Thomas · The Way Community Church · Roosevelt NY
Know your neighborhood. Love it well.
The Playbook helps communities move from disconnected efforts to coordinated impact — seeing needs clearly, serving strategically, and telling the story powerfully.
In partnership with
Independently developed by Leslie B. James with leaders serving in real communities.
Quick demo
When your community becomes your congregation
Watch how pastors and nonprofit leaders are using the Playbook to listen deeply, pray intentionally, and shape ministry around what’s truly happening in their neighborhoods.
Leaders on the ground
What happens when leaders see their city differently
Across the country, pastors and nonprofit leaders are using the Playbook to connect faith and action—building trust, forming partnerships, and serving where it matters most.
Their first reactions after exploring their own ZIP in the Playbook.
“People often know they need to help but don’t know where to start. When you can direct them to specific areas, it’s much more effective.”
Scott Grey · Spur Methodist · Spur TX
Built for leaders on the ground
How people use the Playbook
It feels like a listening session before you host one. Set ministries by need, delegate next steps, and start the right conversations.
Church
- Set ministries by real need
- Delegate clear next steps
- Prepare sermons and briefs
Nonprofit
- Recruit church volunteers
- Coordinate faster with partners
- Report outcomes to funders
Network
- Shared metrics across ZIPs
- White-label and training
- Faster collaboration cycles
Inside Community Playbook™
Connect wisely. Plan and Mobilize. Share Impact.
A focused flow powered by ServeWell, PartnerWell, StoryWell — plus Playbook Assistant and Community Pulse.
Choose your plan
Start with Plus. As your collaboration grows, move to Teams or Network for shared dashboards and white-label options.
Plus
Start hereFor pastors or nonprofit leads who want the freedom to explore multiple communities.
$79/month or $799/year
Up to 20 Playbook Runs per month · Usage resets monthly
- ✔ Saved Playbook Library
- ✔ PartnerWell: find local partners and begin outreach
- ✔ Usage resets monthly
Teams
Most chosenFor multi-staff churches and nonprofits who need unrestricted access and advanced tools.
Starting at $299 / month
Unlimited Playbook Runs · Up to 10 seats
Schedule setup call- ✔ Everything in Plus
- ✔ ServeWell: build your local impact project
- ✔ StoryWell: create and share your local impact story
- ✔ Community Pulse (real-time news) & Playbook Assistant (AI chat)
- ✔ Shared workspace + reporting dashboard
- ✔ Monthly impact summaries for teams & boards
Network
White-labelFor associations, funders, or city collaboratives requiring a comprehensive data platform.
Custom pricing
Unlimited Playbook Runs & Seats
Design your network plan- ✔ Everything in Teams
- ✔ Citywide dashboards + aggregated metrics
- ✔ White-label + custom branding options
- ✔ Includes onboarding and partner training support
Not sure where to start? Begin with Plus at $79 / month for 20 Playbook Runs. When collaboration expands, upgrade to Teams or Network for shared dashboards and city-level visibility.
Digital Cohort
6 weeksA live, guided learning journey with domain experts and 1:1 coaching. Apply your insights directly in your ZIP.
- ✔ Pre-work + 30 / 60 / 90 follow-ups
- ✔ 2 – 5 participants per team
- ✔ Measurable community outcomes
Cultural Immersive
On-siteTravel as a team to learn from leaders transforming their city. See impact up close and return ready to adapt.
- ✔ Field visits + PartnerWell roundtables
- ✔ StoryWell debrief + replication plan
- ✔ Ideal for teams of 5 – 8
These experiences build on your Playbook plan — we’ll scope goals, seats, and dates together.
Questions, answered
Here’s what pastors, teams, and networks usually ask before starting their Playbook journey.
Who is the Playbook for?
The Playbook is for pastors, nonprofit leaders, and network connectors who want to understand their community through a spiritual and data-informed lens. Whether you’re leading one church or coordinating dozens, it helps you see what God is already doing—and where to join in.
What are “Playbook Runs” and how are they used?
Each “Run” generates insights for a ZIP code or community—its story, needs, and opportunities. You can use Runs to listen to your neighborhood, prepare for outreach, or identify new partners. Plus plans include up to 20 Runs per month, while Teams and Network plans offer unlimited Runs.
What’s the difference between Plus and Teams?
Plus is ideal for individual pastors or leaders exploring multiple neighborhoods and starting new outreach ideas. Teams adds everything in Plus— plus collaborative tools like ServeWell to build local impact projects and StoryWell to share results. It also includes shared dashboards, AI-powered insights, and monthly impact summaries for your staff or board.
Can we white-label the Playbook for our network?
Yes. The Network plan offers custom branding, citywide dashboards, and partner onboarding. It’s ideal for associations, funders, and collaboratives that want to equip multiple churches or organizations under one visual identity.
Can we add training or guided experiences?
Absolutely. You can join a Digital Cohort for a 6-week guided journey or attend a Cultural Immersive to learn from leaders transforming their cities. Both experiences build on your Playbook plan and help your team move from data to discipleship in real time.
What’s included in each plan?
- Plus: Explore up to 20 ZIPs monthly, find partners through PartnerWell, and save insights in your Playbook Library.
- Teams: Everything in Plus, plus ServeWell (impact planning), StoryWell (story creation), AI tools, dashboards, and unlimited Runs.
- Network: Everything in Teams, plus white-label branding, citywide dashboards, and partner onboarding support.